Resume

Experience

Marketing Director | Afloral 2021-2023

 - Marketed premium assets across paid + organic channels
- Increased affiliate revenue by 80-110% from ‘21-’23 through strategic partnerships
- Designed & wrote copy for site, ad, email, blog, and paid social assets

Social Media Director | Afloral 2020-2020

- Created a dual influencer/affiliate program that increased affiliate traffic by 110% YOY
- Increased influencer/affiliate revenue to the highest source at Afloral.com
- Implemented growth strategies to increase Instagram community by 60K in six months

Copywriter + Brand Strategist | Afloral 2019-2020

- Partnered with CEO to rebrand and elevate  identity and voice
- Created editorial calendar and wrote weekly SEO-optimized blogs

Contributing Writer | This is range 2018-2019

- Wrote articles for print and web publications
- Interviewed outdoor advocates and environmental stewards

Community Coordinator + Keyleader | lululemon 2016-2019

- Spearheaded clothing recycling program that was adopted across all NYC stores
- Organized large scale wellness events at HUB seventeen experiential space
- Designed marketing collateral for wellness events

Skills

Adobe Creative Suite, Affiliate Marketing, Art Direction, Branding, Copywriting, Email Marketing, Final Cut Pro X, Google Ads, Google Analytics, Mailchimp, Paid Social, Photo and Video Production, SEO, Social Media Marketing

Education

Syracuse University | S.I. Newhouse School of Public Communications
B.S. Magazine Journalism, 2016

Certifications

Google Ad Search Certified, 2022
Springboard Digital Marketing and Media Foundations Certification, 2022